The challenge

Recycling is considered as one of the best solutions to reduce garbage output and its impact on the environment. The more we recycle, the less garbage winds up in our landfills and incineration plants. By reusing aluminum, paper, glass, plastics, and other materials, we can save production and energy costs, and reduce the negative impacts that the extraction and processing of virgin materials has on the environment. A major source of pollution today is the industrial waste that comes from factories producing plastics and cans. If both products are re-used, instead of manufactured from scratch repeatedly, pollution can be reduced significantly. Recycling also promotes responsible and proper management and disposal of plastics and cans. Although it helps reduce energy usage, consumption of raw materials, and air and water pollution, it does have its drawbacks.

The opportunity

In every developed city we can find a lot of recycling bins, also in some countries, people are getting fined because of the improper recycling. There are separate bins for paper, cans, glass, plastic, organic waste, oil, etc. But the problem is that this system is being applied and is mandatory only in some countries. In some cities, although there are recycling bins, people still put all waste in one pile, because they do not feel the need to recycle and making just one general waste make their life simpler.  In Turkey there are no recycling bins, all the waste is putted in one trash can and people are not aware of the consequences of this action. We have the opportunity to educate people and spread awareness on this topic, that is one of the reasons we want to grow as an organization, the more we grow, the bigger the influence that we have on the population and our community.

Our strategy

Our strategy is to educate people about the pollution, recycling, spread the awareness of this issue. With our projects and social media influence we want to show the consequences that inappropriate waste disposal has, not only on local level, but on global one. We need to start from our city, because one’s actions, influence not just him, but the entire world.